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Admissions and Marketing Specialist, Business Graduate Programs
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Position Number: 3272233
Location: Denver, CO
Position Type: Business - Marketing and Sales

Admissions and Marketing Specialist, Business Graduate Programs

Position Number: E01352
Salary for Announcement: The salary range for this position is $45,000 - $55,000. The salary of the finalist selected for this role will be set based upon a variety of factors, including but not limited to, internal equity, experience, training, and qualifications. MSU Denver offers excellent benefits that include medical, dental, retirement, tuition benefit, RTD pass, and more. To learn about these options, visit our Employee Benefits summary page.
Employee Category: Professional staff
Department: College of Business-Office

Position Summary:
The Business Graduate Admissions and Marketing Specialist at MSU Denver serves as the primary program-specific admissions counselor for prospective College of Business graduate students. The primary role is to support College of Business graduate programs by working collaboratively with the College's graduate programs team, program leadership, the University's marketing and communications department, Office of Graduate Studies, admissions department, and any other appropriate departments to ensure a consistent and accurate message regarding the College's graduate programs is being disseminated in all recruitment and marketing efforts. The Specialist will manage the application process, connect directly with all MBA and MPAcc graduate applicants, represent the College's graduate programs in recruitment efforts, run program-specific marketing campaigns, and generally support the assistant director of the business graduate programs.

The University is particularly interested in applicants who have experience working with students from diverse backgrounds and a demonstrated commitment to improving access to higher education for underrepresented groups.

Duties/Responsibilities:
Marketing/Recruitment (40%)

Implements outreach and recruiting activities using available university resources, on and off campus
Coordinates and participates in various facets of the recruiting program including on-campus visitation events, informational sessions, career fairs, graduate school fairs, site visits, networking events, class visits, targeted email communication
Provides one-on-one admissions counseling to prospective students
Conducts and records targeted follow-up communications (email, phone, web, social media, LinkedIn, etc.) with prospective students from initial contact through enrollment into a program
Executes an advertising and marketing plan to increase the internal and external exposure of graduate degrees offered through the College of Business
Orders, maintains, and distributes promotional materials relevant to the plan including but not limited to brochures, flyers, postcards, newsletters, and swag items
Builds and manages digital marketing campaigns
Conducts research and presents insights of graduate admission and marketing best practices and activities of local competitors to assistant director
Tracks marketing and recruiting expenses and regularly reports to leadership to ensure alignment with our annual budget

Admissions (Applications) (40%)

Tracks and manages applications within Slate, coordinating with Graduate Admissions and Admissions Systems to ensure all College of Business graduate applicants are being communicated to by the right team with the appropriate message in a timely manner
Advises applicants individually on remaining program-specific application requirements to assist applicants successfully complete their application
Works with the Colleges graduate program committees chairs and members to facilitate a smooth application review process and send out the appropriate decision to applicants in the given timeline
Maintain all application records and admission data for analysis in team Sharepoint site
Coordinates with Business Graduate Student Service Specialist to ensure a smooth hand-off once admitted to program, in terms of communication to new admit, any required leveling or pre-requisites, data collected for administrative purposes, and team processes
Coordinates with International Student Support (ISS) team as needed for newly admitted international student applicants

Data Management (10%)

Keeps data in relation to, but not limited to, inquiries, applicants, status in admissions funnel, outreach/connection points, status of application, conversion rates, and demographic information as applicable
Regularly reports accurate data to the Deans Office, Department Chairs, Business Graduate Program Committee and others as requested to support effective decision-making and strategic planning

General Program Support (10%)

Assists the Assistant Director of Business Graduate Programs with general program support as needed

Required Qualifications:

Bachelors degree
Experience working in admissions, academic advising, counseling, or similar higher education experience
Strong oral communication and public speaking skills to interact effectively with prospective students, advisors, alumni, university representatives and partners individually as well as in large and small groups
Demonstrated skills in writing and developing communications aligned with College/University branding efforts
Experience marketing a program or product, or with planning and implementing marketing campaigns
Ability to assess and employ a variety of communications tools including email, print and social media
Ability to interpret and communicate University policies and procedures to prospective students and the public
Ability to work effectively independently as well as collaborate with others at varying levels of the University

Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meet all required qualifications.

Additional Responsibilities:

Reliable transportation for recruitment purposes, including to locations that may not be well-served by transit
This position requires the set up and breakdown of recruitment materials, banners, etc. and therefore will require lifting up to 15 pounds and reaching above the head to set up recruiting banners and materials at events

Preferred Qualifications:

Masters degree
Experience in university admissions or university marketing and digital media
Comprehensive knowledge of or ability to quickly learn and understand academic programs, including curricula, admissions requirements, and financial aid programs at colleges/universities
2-5 years experience recruiting students in higher education
Proficiency managing database systems and/or CRM systems such as Slate, Salesforce, Hubspot, etc.
Experience with marketing, communications, event management, and graduate business education markets and environments
Experience designing effective marketing and promotional materials (or related items), with specific digital marketing campaign building and management experience in platforms such as Google Ads, LinkedIn, Facebook, etc.

Posting Date: 07/20/2022
Closing Date:
Closing Instructions: Open Until Filled

Special Instructions to Applicant:
In order to be considered as an applicant, you must apply via the online application system, http://www.msudenverjobs.com. Search committee will contact applicants directly if selected for an interview.

References refers to a list of three professional references and their contact information. At least one reference provided must be from a supervisor (either current or former).

Official transcripts will be required of the candidate selected for hire.

To apply, visit https://www.msudenverjobs.com/postings/21710